Welcome to the website of the Wales Activity Mapping (WAM) project. The project is a study into the type, amount and distribution of activities carried out on the South West Wales Coastline which includes information on relevant infrastructure and management issues. With activity tourism currently growing it is crucial that we begin to take a proactive approach in managing recreation to ensure the long term sustainability of the tourism and recreation industry. This website provides information on the project, the GIS mapping system, its uses and potential uses. This includes an expansion of the project to map and display beyond recreation and South West Wales. It also has links to a Recreation Plan that uses the project as its evidence base and a recreation website aimed at providing the public with information on carrying out activities in a sustainable way. These 3 management tools combine to make a recreation toolkit which can be replicated in other areas to assist with the sustainable development of recreation and tourism.